Character IP studio · Singapore

Characters that speak your heart.

Sticker Overload is the studio behind QooBee & Friends: original characters, sticker apps used across LINE, iMessage and Android, and collaborations with brands like Unilever (Knorr, Horlicks), Ferrero and Fun Claw Singapore.

Licensing & partnerships Meet the characters

Brands we've worked with

Horlicks

Fun Claw Singapore

Our IP

QooBee & Friends

Created by Lu Peng in 2004. QooBee is a chubby dragon cupid who loves donuts, joined by a cast of friends.

QooBee Agapi

A chubby dragon cupid who loves donuts. When QooBee is around, love is around.

Jeanie

Sweet, caring and just a little fiery.

Milky

Not just one: a whole bunch of Milkys, in every colour.

Mr. Devil

Cheeky, sneaky and always up to something.

See all characters →

Selected work

Brand collaborations

Unilever: Knorr & Horlicks

2024
QooBee Agapi tote bags for Knorr, plus the QooBee Slushie Maker and six animated QooBee stickers for a Horlicks campaign.

Fun Claw Singapore

2022
QooBee & Friends plush and prizes in a collaboration with Fun Claw Singapore.

Ferrero China

2022
Custom QooBee stickers created for Ferrero China.

Want QooBee on your next campaign?

Licensing, custom stickers, merchandise and co-branded content.

Get in touch